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Archive for February, 2008

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Social Network Inventory Not Monetizing

Feb 2, 2008 Author: admin | Filed under: Daily News

 From a piece in the NYTimes:

…social networking inventory is not monetizing as well as we would like,” said George Reyes, Google’s chief financial officer… In 2006, Google agreed to a three-year deal to sell ads on MySpace, committing to pay a minimum of $900 million. People involved in that deal said that Google never assumed that it would earn its $900 million back from that deal, but it appears to be losing even more than it had expected.

Three things come to mind:

1. Social networks like MySpace are among the most visited sites on the Internet. That’s a lot of page views.

2. Ad inventory at MySpace isn’t working out. That’s a fact according to a quote of Sergey Brin within the article where he acknowledges a failure to monetize.

3. Has the flood of inventory at MySpace and other social networks negatively affected the supply and demand ratio of average-joe publishers, resulting in lower earnings?

  • 2 Comments

    • Google CEO: Forecasts A ‘huge revolution’ In Location-Based Ads

    Feb 2, 2008 Author: admin | Filed under: Google News

     

    The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a “huge revolution”, Google Inc Chief Executive Eric Schmidt said on Friday. “It’s the recreation of the Internet, it’s the recreation of the PC (personal computer) story and it is before us — and it is very likely it will happen in the next year,” he told a panel at the World Economic Forum.

    But Schmidt said this figure was too low and failed to take into account the fact the mobile Web was reaching a tipping point.

    Google CEO: Forecasts A ‘huge revolution’ In Location-Based Ads

  • 2 Comments

    • YouTube Partner Program Open In The UK

    Feb 2, 2008 Author: admin | Filed under: Youtube

     

    Become a partner by logging on here

    YouTube partners are independent video creators and media companies who are looking for online distribution and who meet our criteria. Becoming a partner gives you the ability to share in ad revenue from your YouTube videos.

     Do you qualify and want to become a partner?  
  • 2 Comments

    • Google’s Urchin 6 Software Beta Now Public

    Feb 2, 2008 Author: admin | Filed under: Google News
    Today we’re happy to announce that the Urchin Software from Google beta is now available for download at urchin.com. Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers.

    It’s a 90 day Beta download, and when it comes out of Beta it’ll be a commercial product priced at $2,995. Announced today on the Google Analytics Blog

  • 2 Comments

    • Microsoft Bids $44.6B for Yahoo

    Feb 2, 2008 Author: admin | Filed under: Microfost MSN | Live, Yahoo

     Just a brief clip on Yahoo News dated Feb. 1, 2008: Microsoft to Pay $31 Per Share for Yahoo, Totaling $44.6 Billion in Cash and Stock

    Microsoft Corp. offered to buy search engine operator Yahoo Inc. for $44.6 billion in cash and stock in a move to boost its competitive edge in the online services market.


    And here’s a Press Release with today’s date:

    Microsoft Proposes Acquisition of Yahoo! for $31 per Share

    REDMOND, Wash., Feb. 1 /PRNewswire-FirstCall/ — Microsoft Corp. (Nasdaq: MSFT - News) today announced that it has made a proposal to the Yahoo! Inc. (Nasdaq: YHOO - News) Board of Directors to acquire all the outstanding shares of Yahoo! common stock for per share consideration of $31 representing a total equity value of approximately $44.6 billion.


    It’s hitting news sites one after another now.

    From Fortune’s Daily Briefing

    Microsoft’s letter to Yahoo further indicates that a year ago, Microsoft approached Yahoo’s board but was told that “now is not the right time from the perspective of our shareholders to enter into discussions regarding an acquisition transaction.” Given the plunge in Yahoo stock and the prospect of a damaging recession this year, if now isn’t the right time, it’s hard to imagine what is.
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