IQiyi Signs New Exclusive Streaming Deal with Nickelodeon
Chinese video streaming platform iQiyi Inc. (Nasdaq: IQ) has signed a new multi-year Nickelodeon content deal for mainland China with Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB). Under the new expanded agreement, iQiyi will have exclusive streaming rights for Mandarin and English Nickelodeon programming in mainland China on iQIYI&`#`39;s platforms for kids, which will see an anticipated four-fold increase of content from their previous deal.
iQiyi's collaboration with Nickelodeon first started in 2012. In 2017, iQiyi signed an exclusive cooperation agreement with Nickelodeon, winning exclusive streaming rights to "Shimmer and Shine" and "Blaze and the Monster Machines".