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Baidu Boosts Its Autonomous Driving Project With International Partnerships

CapitalWatch Staff 2018-11-19 14:56 PM
Baidu Boosts Its Autonomous Driving Project With International Partnerships

The week has begun fruitfully for Baidu Inc. (Nasdaq: BIDU), as on Tuesday the Chinese search engine giant has landed its second international deal since its partnership with Huyndai, this time with U.S. chipmaker Analog Devices Inc. (Nasdaq: ADI), in a push for advancing its autonomous driving platform.

Analog and Baidu signed an agreement today to collaborate on Baidu's Project Apollo, a self-driving system launched last year.

"There are stunning innovations being developed in China by traditional automotive companies as well as the disruptors in car manufacturing," a vice president of Analog, Chris Jacobs, said in a statement Tuesday.

Analog would bring sensing and navigation resources to Apollo, including its Drive360 solution, which it described as a "safety shield" of a vehicle. Drive360 works through a network of sensing methods, which give the vehicle sight and feeling, the company said.

Baidu's deal with Analog was the second large-scale partnership the company has arranged this week. On Monday, the company announced it has teamed up with South Korean carmaker, Hyundai Motor Group, to collaborate on "next-generation" vehicle connectivity.


Hyundai and Baidu sign a strategic cooperation agreement on July 9 

(Source: PRNewswire)

The two companies said they are planning to build a connected car service powered on big data, maps, and artificial intelligence (AI) that provides real-time traffic updates and other in-car content.

Hyundai and Baidu will also collaborate on embedding Hyundai cars with Xiaodu In-Car OS, Baidu&`#`39;s AI-powered interactive communication solution, the companies said.

In addition, the partners seek to fuse Baidu's voice recognition technology with Hyundai&`#`39;s noise cancellation technology to improve a system for in-vehicle voice commands. 

"Through our partnership with Baidu, we will develop industry-leading connected-vehicles that exceed customer expectations,"  the director and head of Infotainment Development Group at Hyundai, Kyowoong Choo, said in a statement on Monday.

Baidu and Hyundai have collaborated on various projects for autos since 2015.

The stock of Baidu closed at $261.25 per American depositary share on Tuesday, down 72 cents. In after-hours trading, its shares lost an additional $4.