As we mentioned last week, we’re constantly working to improve the new ad management feature. There’s another wave of minor tweaks to this feature, inspired by your feedback as always.

Hide and seek
We’ve heard from more than a few of you that you’d like to see a ‘delete’ function on the Manage Ads page. To avoid deleting any ad unit that’s currently serving impressions on your pages, we’ve now added a ‘hide’ function so you can avoid displaying ad units you prefer not to see on your Manage Ads page. Just click the ‘Hide’ link associated with a specific ad unit in the Actions column, and the ad will no longer appear when you view your Manage Ads page. Don’t worry, hiding any active ad unit won’t prevent it from generating revenue for you, and you can view your hidden ad units at any time by checking the box that says ‘Show hidden AdSense units’.

Channel IDs for all
In addition to AdSense for content, you can now view the custom channel ID numbers associated with other AdSense products (e.g. AdSense for search and referrals). Visit the Channels page under the AdSense Setup tab, and select the tab corresponding to the product you’d like to view.

Posted by Arlene Lee - AdSense Publisher Support

What is AdSense for feeds?

We’re currently beta testing AdSense for feeds, a program that allows you to monetize your feeds through contextually targeted advertising.

AdSense for feeds works the way the rest of the AdSense program works, delivering ads that are so relevant to the content that readers find them useful. And when people click on these ads, Google pays you.

Please be aware that our beta test of AdSense for feeds is full and we are not accepting applications at this time. If you’re interested in participating in AdSense for feeds in the future, please check back here for updates.

What is Adsense For Feeds?

The process is simple.
You sign up for AdSense and if your site is accepted, (we’ll cover this process
later in the course) Google gives you some code to paste into your web pages. It’s
JavaScript stuff that you can simply add into the HTML of your page. When
someone views your page this JavaScript fetches ads from Google. If they then
CLICK on your ad, Google charges the advertiser a click through fee and shares it
with you.
This is entirely AUTOMATIC so if you have a content rich site with lots of traffic
that is not currently making you any money, AdSense is something you should
seriously consider.
Now maximising this process is much harder and it raises what I call the content
dilemma which we’ll explore later too: Is your site designed to earn AdSense
revenue or is its main objective something else?
The reason you need to think this one through is that when someone clicks on an
AdSense ad on your website they go away because AdSense ad clicks never open
up a new window.
So that’s the background to AdSense. Tomorrow we’ll look at ways to maximise
the amount of money that Google sends you. There are two pretty complex
processes going on behind the scenes that we will examine, paying particular
attention to those things that are within your control. Not everything is!

The following are six ways that you can do this and increase your revenue at the same time:

1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.

2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728×90) or Wide Skyscraper (160×600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336×280) yields the best amount of click-thrus.

3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.

4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.

5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.

6) Don’t have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn’t help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.

By taking the time to implement these six simple steps, you’ll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!