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It sometimes seems that when someone at Mozilla sneezes, there’s someone somewhere writing about it. From Twitter to the New York Times and everything in between, Mozilla attracts an amazing volume of coverage.
This volume is both good and bad. We don’t have the marketing and pr budgets of the software mega-companies so the press buzz we get organically is wonderful. The downside is that because of the sheer volume of coverage, it’s difficult to follow it all and make sure that Mozilla is being represented fairly.
What Mozilla lacks in marketing and pr budget, however, it more than makes up in the enthusiastic and capable community of participants who have already brought Firefox to 130 million users and made Mozilla a household name.
For the Record (FTR) is a community-driven public relations and press response program that will harness the energy and knowledge of the Mozilla community to 1) catalog all of the online coverage of the Mozilla Project, 2) develop a sustainable team of spokespeople who feel empowered to respond to online coverage, and 3) build a collection of talking points and responses to frequently asked questions.
To start participating today, simply add fortherecord@mozilla.org to your email address-book and forward blog posts or articles about Mozilla projects or products that are a) factually inaccurate or misleading, b) relevant to Mozilla, its products, or the Open Web, but fail to mention Mozilla, or c) thoughtful stories that are factually accurate and favorable, or at least fair about Firefox. Please include a short note explaining why you’ve forwarded the story.
The For the Record team, Mozilla’s marketing team, PR representatives, or various spokespeople will take it from there.
Want to join the For the Record team, and help us further develop the program and write a set of FAQs and other materials that will make it easier for the Mozilla community to better tell the Mozilla story and respond effectively when needed? Well, that’s easy too. Simply subscribe to the mailing list. Please note, unless you’re really interested in analyzing the flow of Mozilla news and helping to distill relevant content into documentation, this probably isn’t the list for you. If, on the other hand, that sounds like great fun, we’d love to have you involved.
After a lengthy hiatus, Florida’s legendary band Rocket 88, is performing again. Originally formed in Orlando in 1992, the band consists of vocalist Michael Bales, guitarist Marko Zayas, bassist Chuck Zayas, drummer Steve Plotnick, and pianist Terry Mooney. Back with a vengeance, the original line-up is reunited, performing to packed venues their brand of high-octane rockabilly rock ‘n roll.
In 1994 the band released a four-song EP, Mission to Mars, which received favorable reviews from national publications, such as Alternative Press and Blue Suede News. Two songs from the EP were featured on a compilation CD of American rockabilly, Stateside Rockabilly, released by NV Records and distributed throughout Europe and Japan. The following year, the band released its 15 song CD, Rock Around, which also received numerous favorable reviews. Selected by Florida’s JAM Magazine, the CD won the annual Jammy Award for the “State’s Best Independent Release.” Furthermore, Rocket 88 also received a “Best Band” Jammy Award.
Over the years, in addition to garnering many local music awards, Rocket 88’s eccentric performances on stage have become notorious. The band has performed at some of the most prominent venues in the U.S., including The Windows on the World, The Roxy, and The Supper Club in New York City; The Aragon Ballroom and The Liquid in Chicago; Clutch Cargo in Detroit; and several national House of Blues. In addition, they have performed with such national veteran musical acts as Jerry Lee Lewis, The Cramps, Southern Culture on the Skids, Reverend Horton Heat, Sleepy LaBeef, Dick Dale, Royal Crown Revue as well as many others.
2005 marked the release of Rocket 88’s new CD, Alien Attack, which exemplifies the band’s talent for juxtaposing vintage rockabilly with outer-spaced themes. The CD features ten original, wigged-out “B-movie” influenced tunes with a harder-edged sound. Their rockin’ high energy stage shows are guaranteed to put a bop in your socks and a shakin’ in your shoes.
So strap yourselves in, Daddy-O’s and Lil’ Mamas-you’re goin’ into orbit with Rocket 88!
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